OnePlus Exits US and Europe, Oppo Takes Over Support but Won't Enter US Market
OnePlus is pulling out of North America and Europe, with Oppo assuming support and software duties. India operations may also end by 2027.
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OnePlus has officially announced it will no longer sell new devices in Europe and North America, marking the end of its presence in two of its largest markets. The decision, revealed jointly with parent company Oppo on July 16, 2026, effectively folds OnePlus into Oppo's broader strategy.
Existing OnePlus devices in the affected regions will transition from the company's OxygenOS to Oppo's ColorOS in the coming months. Oppo has pledged to honor all existing support and warranty obligations for OnePlus products in the US and Europe. James Paterson, Oppo's senior PR manager in Europe, stated: "Software updates and after-sale support will be guaranteed." However, Oppo declined to provide specifics on how it will fulfill warranty and support commitments in the US, where it has no retail or service presence.
Despite taking over OnePlus's customer base, Oppo confirmed it has no plans to launch its own phones in the United States. The company has, however, relaunched its UK online shop with a broader product range, signaling continued commitment to Europe. Oppo Europe CEO Elvis Zhou emphasized that Europe remains "a key market."
The move comes as OnePlus has already scaled back its product lineup. The OnePlus 15, released last year, was the company's final US flagship, and the OnePlus Open 2 foldable was delayed and later canceled. OnePlus co-founder Peter Lau recently returned to Oppo as chief product officer, further integrating the two brands.
Reports from July 15 suggest that OnePlus may also wind down its India operations by 2027, though this has not been confirmed by the official announcement. Oppo stated that the decision will allow it to "fold in OnePlus capabilities, technologies, and product philosophy" into its own operations.