Nio's Firefly Brand Launches Club Spiaggia Special Edition in China

Nio's Firefly brand unveiled the Club Spiaggia special edition on August 28, limited to 666 units and priced at 135,800 yuan, a 13.4% premium over the base model.

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Nio's Firefly brand introduced its latest special edition, the Club Spiaggia, in China on August 28. The model is limited to 666 units and carries a price tag of 135,800 yuan (about $20,030), according to the company. That represents a 13.4% premium over the standard Firefly Free Edition, which starts at 119,800 yuan, and is 10,000 yuan more than the Glow Edition, priced at 125,800 yuan.

The Club Spiaggia draws its design inspiration from the southern Italian coast, featuring a blue exterior paint, exclusive decals, and white multi-spoke wheels. Inside, the special edition offers light-colored themed seats, full-width floor mats, an exclusive infotainment wallpaper, cabana stripes, and orange accents. The vehicle retains the standard 42-kWh battery and a CLTC range of 420 km, with no powertrain or battery performance upgrades announced.

This is the sixth special edition for the Firefly brand, following the Nomadic Maillard, Night Creature, Pegasus Rhapsody, Retro Futurism, and Pixel Player. The Pixel Player, released in June, was priced at 135,800 yuan, limited to 333 units, and sold out in under eight hours. The company also introduced the Halo series in July, with its first variant, the Habitat, priced at 133,300 yuan.

Firefly's delivery figures show a mixed picture: in July, the brand delivered 5,771 vehicles, up 143.9% year-over-year but down 16.9% from June. Over the first seven months of the year, cumulative deliveries reached 34,943 units. The brand currently has only one production model, and its special editions appear to be a strategy to maintain interest.

Display vehicles for the Club Spiaggia are scheduled to arrive at Firefly stores across China on August 29. Earlier this month, on August 7, Firefly gained access to Nio's fifth-generation battery swap station network, which could influence future model updates.

The Club Spiaggia's limited run and premium pricing suggest Nio is betting on design variants to sustain momentum for its single-model lineup, though the lack of performance upgrades may temper enthusiasm among some buyers.