Lexus launches branded helicopter service with chauffeur rides

Toyota's luxury brand Lexus will launch a branded helicopter service called LEXUS Flight on August 24, 2026, operated by Aero Toyota.

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Lexus is expanding its mobility ecosystem into the air. On July 31, the company announced LEXUS Flight, a helicopter service operated by Aero Toyota Co., Ltd. The service will begin on August 24, 2026, according to the manufacturer.

The service uses a dedicated LEXUS Helicopter and connects cities with resort destinations. It also includes a chauffeur service in a Lexus vehicle between the departure point and the heliport, the company says. LEXUS Flight is designed to integrate with the LY680 flagship yacht, extending the brand's luxury offering onto the water.

The brand message for the service is "DISCOVER." It was first unveiled at the Japan Mobility Show 2025 under the slogan "DISCOVER―Imitate No One." Lexus also mentioned the LS Concept, a six-wheel package from its earlier lineup, in the announcement.