Google to Label AI-Generated Ads in Transparency Push

Google will now disclose when ads on its platforms are created or edited with generative AI, adding a label in its My Ad Center for transparency.

This article was drafted with AI assistance from multiple sources and was reviewed and approved by a human editor before publication.

Google has announced a new feature that will inform users when advertisements have been produced or modified using generative artificial intelligence tools. The disclosure will appear in the company's My Ad Center, a hub where users can manage their ad preferences.

The update, unveiled on Thursday, adds a label reading "created or edited with AI" under the "how this ad was made" section. Users can access this information by clicking the three dots or info button on ads across Google Search, Google Discover, and YouTube. This is the same panel that allows users to block or report advertisements.

For ads created using Google's own generative AI advertising tools, the label will be applied automatically. However, advertisers who use third-party AI tools to generate or edit their ads will need to manually enable the label. Google says it will automatically note the use of its AI tools in My Ad Center.

The move is part of a broader industry push for transparency around AI-generated content. By providing this information, Google aims to help users make more informed decisions about the advertisements they encounter.